Method was sold to the European company Ecover for an undisclosed amount back in September. Co-founder Eric Ryan will stay on as chief brand architect and Drew Fraser will stay on as CEO. They hope to increase product reach by introducing the products to the European markets.
It will be interesting to watch Method in the coming year and see what kinds of changes Ecover makes to the brand. Hopefully Method will keep its original values and design with few changes to its environmental and social missions. I hope this is not a "sell out" of the earth friendly brand.
This also is a clue to how far we have come in terms of "green products". Brands that are based on environmental values that everything in their power to lessen their environmental impact, are being getting big enough and successful enough to be sold to larger companies. Better yet they are being sold and keep as a valuable assets and not shut down.
Some are speculating that Seventh Generation will be the next one sold. Some are indeed surprised that Method was sold ahead of Seventh.
It will be interesting to see how this all will play out and what the future holds for green companies.
Read the full article below:
http://adage.com/article/news/method-sold-european-green-cleaning-rival-ecover/237007/
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